
Part I – What Happened?
- Was Liverpool over Barcelona the Greatest Upset in Sports History?
- Measuring Income Inequality with the Gino, Palm, and Atkinson Indices
- Intergenerational Mobility
- What’s wrong with the NFL QB Ranking?
- Some Sports Have All the Luck
Part II – What will Happen?
- Does a Mutual Fund’s Past Performance Predict Future Performance?
- Can We Predict Heart Attacks in Real Time?
- Predicting Game of Thrones TV Ratings
Part III – Why Did It Happened?
- Do NFL Teams Pass Too Much and Go for It Often Enough on Fourth Down?
- Why Does the Pareto Principle Explain So Many Things?
- Does Where You Grow Up Matter?
- Are Roundabouts a Good Idea?
Part IV – How Do I Make Good Things Happen?
- How Can We Improve K-12 Education?
- Can Analytics Save Our Republic?
- Why Do I Pay Too Much on eBay?
Overall, the book is a discussion of over 60 analytics applications (most successful, some unsuccessful), that enhance the reader’s understanding of analytics. The book also presents a link to a set of Excel files, which allow the reader to understand further the data and examples presented.

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